Chichicastenango

Get ready to dive into one of Guatemala’s most vibrant places: Chichicastenango, the heart of the K’iche’ Maya world. Every corner pulses with color, history, and mysticism. From the moment you step onto its cobbled streets, you can feel the energy of a town where traditions are still alive and thriving.

The star attraction is its market, famous throughout Central America. Every Thursday and Sunday, the streets explode into a feast for the senses—handwoven textiles, ceremonial masks, fresh flowers, fruits, incense, and crafts that tell stories passed down through generations. It’s the perfect place to pick up something truly unique while supporting local artisans.

But Chichi offers more than just shopping. Visit the Church of Santo Tomás, built on top of a pre-Columbian Maya temple. Here, Catholic rituals and ancestral Maya ceremonies coexist in a sacred blend. On its steps, the scent of copal incense and the murmur of prayers create a one-of-a-kind spiritual atmosphere. You can also hike up to Cerro Pascual Abaj, a Maya altar where open-air offerings and rituals are still performed today.

Fun fact: The market of Chichicastenango has existed since before the Spanish arrived—with over 400 years of history, it remains one of the most important indigenous trading centers in the region.

Chichicastenango is a full-on sensory journey: bold colors, authentic flavors, ancient sounds, and a living culture that hasn’t skipped a beat in centuries.

With Avitours, discover the living soul of the Maya in Guatemala.